Sponsorship in Motor Racing.

[khyndart in CA]

Noting Yardley McLaren, including Peter Revson and Teddy Mayer alongside the John Player Special (Lotus was not in the name now, just known as "John Player Specials") reminds me of the tobacco sponsorship they both had.
Imperial Tobacco had John Player Special cigarettes.
Yardley was owned by the British American Tobacco which was diversifying from promoting smoking cigarettes to promoting men's cosmetics in the high profile of the world of motor racing and having Peter Revson from the "Revlon" empire as a driver was a bonus also.

(Ken Hyndman )