In 1969 General Motors certainly got hit hard with this fine !

"1969 Pontiac Firebird Trans Am
1969 had marked the sales debut of the Pontiac Firebird Trans Am however the car's smallest engine was well over the 5000cc maximum set by the series at the time and it was not used in the 1969 championship. In using the name Trans Am, a registered trademark, General Motors agreed to pay $5 per car sold to the SCCA."

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(Ken H)