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The name was " De Reszke " and indeed as mentioned they sponsored Motor Race meetings and races. usually using the DR name and " DR Filters BEST ".. here another photo from Waimate, in 1963 - the start of the Main Race with the DR banner above. a Graham Woods archive picture and as he would say NMP - " not my picture "
Again the Banner in 1964 - over the Start Line - this time the photo of the Saloons by Euan Sarginson
The Race sponsored by D.R. and the trophy the DR Filter Cup
I also thought the spelling was wrong [ no " z " ] but there is - here a 1950 De Reszke Cigarette Tin for sale in New Zealand.
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