Check this out. Its late 1964. The tv show is I've Got A Secret. Special guest is Stirling Moss. From a nation-wide slot car racing competition, contestants were whittled down to four finalists, who would compete on tv to win a new Ford Mustang, and a $2,000 scholarship. Ford are obviously sponsors, as all the slot cars are Ford's. Slot car racing was BIG in the '60s! The kid who won looks neither very excited to have scored a brand new Mustang, which had only just been released a few months earlier, nor old enough to actually drive the thing!