Sponsorship in Motor Racing.

[khyndart in CA]

Philip Morris began sponsoring F1 with the British Racing Motors (BRM) team in 1972 with the creation of ‘Marlboro BRM’,
In 1972 the company flew journalists to the team's French launch at Circuit Paul Ricard, at which the racing car emerged from a giant Marlboro cigarette packet, achieving widespread media publicity.




( Ken Hyndman )